An everyday moment becomes a fashion film. Creative direction, AI-assisted production, editing and sound design.
- Client / project
- Berlancce — fashion project.
- The brief
- A brand film built around an everyday moment.
- Objective
- Creative objective: present the garment within a recognisable story and atmosphere.
- Concept
- A story in motion. The clothing becomes part of the character’s rhythm and gestures.
- Solution
- Creative direction, AI-assisted production, editing and sound design.
- Outcome
- A 49-second brand film, shown below. No sales metrics are attributed to this work.