A cinematic fragrance concept exploring the quiet moment after rainfall — through light, texture, architecture and movement.
- Client / project
- After Rain — a fictional fragrance. A self-initiated DECTI spec campaign.
- The brief
- A portfolio campaign exploring the world of a fragrance.
- Objective
- Associate the fragrance with the calm and intimacy of the moment after rainfall.
- Concept
- The Walk. An everyday experience transformed through atmosphere, movement and sensory details.
- Solution
- Visual direction, material study, AI-assisted production, editing and sound design.
- Outcome
- A 26-second film and campaign visuals. A spec project with no measured commercial results.
02 / Material board
03 / Final film